Analisis Faktor-Faktor yang Mempengaruh Permintaan Kecambah Kelapa Sawit Oleh Petani Kelapa Sawit di Pusat Penelitian Kelapa Sawit

Abstract

PPKS is a state-owned company that provides the largest oil palm sprouts in Indonesia. In addition to meeting the needs of sprouts for Indonesian oil palm plantations, namely the Nusantara Plantation Limited Liability Company (PTPN). In addition to supplying PTPN's needs, PPKS also provides sprouts for private plantations and plantations for the people. This study uses quantitative research. Quantitative research is a research method based on the philosophy of positivism used to investigate certain populations or samples by collecting data using research instruments and data analysis that are quantitative/statistical. Data collection techniques through interviews, observations and questionnaires. The independent variables used in this study are price, income and land area while the dependent variable in this study is the demand for oil palm sprouts. The sample in this study was 30 oil palm farmers with a demand for oil palm sprouts at PPKS Medan with a demand for oil palm sprouts. The sampling technique used was the accidental sampling method, namely determining the sample based on coincidence, namely any oil palm farmer who accidentally met the researcher. The data analysis used was multiple linear regression analysis, hypothesis testing with the t test and f test. The results of the analysis show that the price variable (X1) has an effect on the demand for oil palm sprouts (Y) with a calculated t value of -0.090 < t table 2.055 and a significance value of 0.033 < 0.05. The income variable (X2) has an effect on the demand for oil palm sprouts (Y) with a calculated t value of 0.134 < t table 2.055 and a significance value of 0.022 < 0.05. The land area variable (X3) has an effect on the demand for oil palm sprouts (Y) with a calculated t value of 0.711 > t table 2.055 and a significance value of 0.000 < 0.05. The results of the study simultaneously obtained F count 0.000 < F table 2.95 and a significance value of 0.000 < 0.05 meaning that price (X1), income (X2) and land area (X3) simultaneously have a significant effect on the demand for oil palm sprouts (Y) in PPKS Medan.

Keywords: demand, price, income and land area