PENGARUH PERANAN PRODUK HERBA PENAWAR AL WAHIDA INDONESIA (HPAI) TERHADAP KESADARAN MASYARAKAT DALAM MEMILIH PRODUK HERBAL (STUDI KASUS MASYARAKAT DESA BANGUN REJO, DELI SERDANG SUMATERA UTARA)

Abstract

This Study entitiled “The Role Influence of Herba Penawar Al Wahida Indonesia (HPAI) Products of Public Awareness in Choosing Herbal Products of Villagers At Desa Bangun Rejoâ€. This study aims to determine the role influence of HPAI products of people awareness in choosing herbal product of villagers at Desa Bangun Rejo. The populations of this study are 283 families. Then the sampling of this study using Slovin where presentation is using 10% of populations is 74 reponden. The techniques of collecting data are using in the field (structured interview) and literatures (library research). The result of product moment correlation between the role influence of HPAI products of people awareness in choosing herbal product of villagers at Desa Bangun Rejo r_xy= 0,944 that’s means very strong relation. The result of simple regression Y=4,23+0,849 X that’s means constanta (a)= 4,238. If there are no value of the role influence of HPAI products it means the value of villagers welfare is 4,238 and regression coefficient (b)= 0,849 is every increase of t_hitung(partial)=24,354 with value of significant is 0,000<0,05 it means H_o is rejected and H_a is accepted there is The Role Influence (HPAI) Products of People Awareness. The result of determinant D=89,2% that means The Role Influence of Herba Penawar Al Wahida Indonesia (HPAI) Products of People Awareness in Choosing Herbal Products of Villagers At Desa Bangun Rejo 10,8% is affected of another variable.