Analisis Pengembangan Asuransi Syariah Pada PT. Sunlife Financial Cabang Kota Medan

Abstract

The study, entitled "Analysis development Strategy Of Sharia Insurance Sunlife Financial at Medan ", aims to find out the development of Sunlife Financial Islamic insurance in Medan City and the strategy for developing the Syari'ah Sunife Financial insurance in Medan City. This study uses a non-experimental quantitative descriptive approach. Data collection techniques by interview and documentation. Data analysis using SWOT analysis. Based on the research results, it is known that the potential of PT. In terms of strength, the Medan branch of Syari'ah Sunlife Financial Insurance is the principle of non-usury, the network is online, the general takaful is full of sharia, the brand is stronger as sharia insurance than other sharia insurance companies, the policy is quickly completed and the claims service is served well. Opportunities are that the majority of Medan residents are Muslim, sharia banking is growing and advances in technology (internet). Constraints owned by PT. In terms of weaknesses, the Medan branch of Syari'ah Sunlife Financial Insurance is that the market share of Islamic insurance in Medan is still low and quality human resources are still limited. Threats are the amount of competition in the insurance industry, then a lack of public understanding of the capital regulation syari'ah insurance. Strategies that can be implemented or utilized by PT.Sunlife Financial Medan City branch is a strategy of Strengths Opportunities. The strategy is to optimize the coverage area with agent support, increase and maintain cooperation with the syari'ah banking industry and increase flexibility in the claim processing mechanism.