Faktor-Faktor Yang Menyebabkan Masyarakat Non Muslim Menjadi Nasabah di PT. Bank Syariah Indonesia KCP Medan Marelan

Abstract

Non-Muslim community services in the Marelan area are currently one of the best services provided by banks to support banking operations to be more effective and efficient. The aim is to facilitate the performance of bank service products, so as to increase customers based on the number of Bank Syariah Indonesia customers who use Junior Savings reaching around 50%. Responding to this, Bank Syariah Indonesia is trying to improve and maintain the quality of services provided to attract customers. The problem in this study is what the Bank's strategy is that is an obstacle in improving the quality of Junior Savings services. The purpose of this research is to find out the strategy of Bank Syariah Indonesia in improving service quality and to find out what are the constraints of Bank Syariah Indonesia in improving the quality of junior savings services and to find out what are the solutions for Bank Syariah Indonesia in facing obstacles to improving the quality of junior savings services. Banking. The method used in this study is a field study, this method is used to determine the extent to which the suitability between the theory used and the actual state of the object under study. In this field research using interviews and observation. And the type of research used is descriptive qualitative research as a whole. It can be concluded from this research that Bank Syariah Indonesia's strategy is to improve service quality, namely launching "Bank Syariah Indonesia's New Savings".