ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN)
https://jmbe.wcu.edu.az/ Slot777 ECOBISMA (Journal of Economics, Business and Management) is published every two years, namely in January and June, by the Faculty of Economics and Business, University of batman365 Labuhanbatu. ECOBISMA (Journal of Economics, Business and Management) aims to: 1. Publish the results of the latest research in the fields of Economics, Business, Management and or Entrepreneurship. 2. Publish only research results in the field of Economics (such as Macro / Micro related to Economics and Business). Management (such as Marketing Management, Financial Management, Personnel Management, Operations / Production Management, Business Management, etc.) and or Digital Marketing, Digital Economy and Entrepreneurship as scientific development. ECOBISMA accepts papers with the above objectives and scope. The editorial board decides which papers will be published in ECOBISMA after being reviewed by designated reviewers (double blind review). Authors will be notified of comments and suggestions from the reviewers. ECOBISMA (Journal of Economics, Business and Management) (p-ISSN: 2477-6092 and e-ISSN: 2620-3391) is an Open Access Journal, which can be accessed and read for free on the Internet. 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Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. ECOBISMA Journal uses an exclusive license agreement. Authors will retain copyright along with scientific usage rights and the Labuhan Batu College of Economics will be granted publishing and distribution rights. Open access authors retain copyright of their papers, and all open access articles are distributed under the terms of the Creative Commons Attribution License (CC-BY-SA), which allows others to distribute and copy articles provided the original work is properly cited. Users cannot represent authors as endorsing adaptations of their articles, and do not alter articles in such a way as to damage the authors' honor or reputation.
THE ROLE OF SAVINGS AND LOAN COOPERATIVES IN HELPING ACCESS TO CAPITAL FOR MSMES IN TUBAN REGENCY
PURPOSE - MSMEs in Tuban Regency play an important role in the regional economy, but are still constrained by access to capital. Savings and Loan Cooperatives (KSP) are an alternative solution because of easy requirements, low interest rates, and business assistance. METHODOLOGY - This research was conducted at the Cooperatives, SMEs, and Trade Office of Tuban Regency using qualitative methods. The main source of data comes from primary data, obtained through direct observation and interviews with the Head of the Cooperatives Division, and one of the employees in the cooperative sector at the Institution. Savings and Loan Cooperatives in Tuban play an important role in assisting access to capital for MSMEs through inclusive financing and business training. Cooperatives also build social values such as mutual cooperation and responsibility. FINDING - Despite facing challenges such as low financial literacy and governance, cooperatives still have the potential to be sustainable drivers of the local economy. Therefore, institutional strengthening, increasing member participation, and external support from the government and strategic partners are key to making cooperatives the main pillar of MSME empowerment and sustainable people's economic development in Tuban.
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FRAUD RISK ASSESSMENT, AUDIT EXPERIENCE, AND AUDIT QUALITY: THE MODERATING ROLE OF PROFESSIONAL SKEPTICISM
PURPOSE - This paper aims to examine the effect of fraud risk assessment and audit experience on audit quality, with professional skepticism as a moderating variable, in Public Accounting Firms in Medan City. The study is based on the background of declining audit quality caused by weak fraud risk assessment, limited auditor experience, and low professional skepticism, which have led to audit failures and sanctions. METHODOLOGY - This study used a quantitative associative design with purposive sampling of 105 auditors from Public Accounting Firms in Medan City. Data were collected through Likert-scale questionnaires covering fraud risk assessment, audit experience, audit quality, and professional skepticism, which were tested for validity and reliability. The responses were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS. FINDING - The study found that fraud risk assessment and audit experience both positively affect audit quality. Professional skepticism further strengthens these effects, highlighting its crucial role in ensuring reliable and credible audits.
EFFECTIVENESS OF INTERNAL CONTROL SYSTEMS AND GOOD UNIVERSITY GOVERNANCE ON FRAUD PREVENTION WITH ORGANIZATIONAL COMMITMENT
PURPOSE - This study investigates the influence of the Internal Control System (ICS) and Good University Governance (GUG) on fraud prevention, with organizational commitment serving as a moderating variable. The research was conducted at private universities (PTS) under the supervision of LLDIKTI Region I in Medan City. The study was motivated by the increasing cases of fraud in the higher education sector, particularly the misuse of student aid funds, which threaten institutional integrity, accountability, and sustainability. METHODOLOGY - A quantitative research design was employed, with respondents consisting of university leaders and administrative staff selected through purposive sampling. Data were collected using a structured questionnaire covering ICS, GUG, organizational commitment, and fraud prevention. Instrument validity and reliability were tested to ensure measurement accuracy. Data analysis was performed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to assess direct effects and moderating relationships. FINDING - The findings demonstrate that the effectiveness of ICS has a positive and significant impact on fraud prevention. Likewise, the application of GUG principles contributes significantly to reducing the risk of fraud. Furthermore, organizational commitment strengthens the relationship between ICS, GUG, and fraud prevention, indicating its role as an effective moderating factor. The study concludes that fraud prevention in higher education requires a comprehensive approach that integrates control systems, governance practices, and organizational commitment. These results provide valuable insights for policymakers and higher education leaders in promoting transparency, accountability, and integrity across institutions
HANA SHOP'S STRATEGY IN INCREASING SALES TURNOVER IN WAKATOBI REGENCY ACCORDING TO ISLAMIC ECONOMICS
PURPOSE - This condition has prompted researchers to analyze the characteristics and issues faced by Kedai Hana business owners. Does the marketing strategy concept implemented align with the concept of marketing in Islam (Sharia Marketing). METHODOLOGY - This type of research is qualitative, which is descriptive in nature and tends to use narrative. The data collection techniques used in this study are observation, interviews, and documentation. FINDING - The results showed that Hana Shop's strategy in Wakatobi Regency is quite good, as evidenced by the large number of customers who come every day during the shop's opening hours. Sales turnover at Kedai Hana in Wakatobi Regency has increased significantly, as evidenced by the increase in the number of servings sold from only 15-25 servings per day to 80-90 servings. This increase is also reflected in the shop's revenue, which now reaches around IDR 80,000,000 per month.
ANALYSIS OF THE EFFECT OF MINIMUM WAGE, ECONOMIC GROWTH, AND INDUSTRY ON UNEMPLOYMENT IN BANTEN
PURPOSE - This study aims to analyze the impact of the Regency/City Minimum Wage (UMK), economic growth, and the number of large and medium industries on the unemployment rate in Banten Province. METHODOLOGY - The research employs panel data from eight regencies/cities in Banten Province covering the period 2014–2023. The data were analyzed using multiple linear regression with a Fixed Effect Model estimated through EViews 12. FINDING - The results indicate that the minimum wage and economic growth have a significant negative impact on the unemployment rate, while the number of large and medium industries has a negative but insignificant impact. These findings emphasize the importance of proportional wage policies and inclusive economic growth, as well as the need to optimize the contribution of large and medium industries in supporting job creation in Banten Province.
DETERMINANTS OF DIGITAL MARKETING ADOPTION BY MSMES: A UTAUT2 PERSPECTIVE IN PONTIANAK
PURPOSE - This study examines the determinants of use behavior toward digital marketing among MSMEs in Pontianak using the UTAUT2 framework—Performance Expectancy, Effort Expectancy, Social Influence, Hedonic Motivation, Habit, and Facilitating Conditions. METHODOLOGY - A cross-sectional survey of N = 100 owners/managers employed an adapted UTAUT2 instrument. Item validity and reliability were satisfactory (all item–total correlations > .80; Cronbach’s α for predictors = .84, Use Behavior = .87). Classic assumption tests were met. Data were analyzed using multiple linear regression. FINDING - The model is significant with R = 0.60, R² = 0.36 (Adjusted R² = 0.32). Positive, significant predictors of Use Behavior are Social Influence, Habit, and Facilitating Conditions. Performance Expectancy, Effort Expectancy, and Hedonic Motivation are not significant when entered jointly.
INTEGRATING EMOTION AI IN HR DECISION-MAKING FOR EMPLOYEE WELL-BEING AND PERFORMANCE
PURPOSE - This study examines how Emotion Artificial Intelligence (Emotion AI) influences the quality of Human Resource (HR) decision-making through the mediating role of Emotionally Aware AI Decision Making (EA-AIDM). EA-AIDM is introduced as a socio-technical construct that reflects AI systems, capacity to detect, interpret, and respond to human emotions in HR contexts. METHODOLOGY - Using a quantitative design, the study applied Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze responses from 122 HR professionals representing technology, manufacturing, and financial sectors. Participants were selected through purposive and stratified sampling, with inclusion criteria such as managerial roles and experience using AI-driven HR systems. Analyses included reliability, validity, factor loadings, and mediation testing. FINDING - Results reveal that AI adoption has no direct impact on HR decision-making (β = 0.178, p = 0.085) but exerts a significant indirect influence through EA-AIDM (β = 0.364, p < 0.001), indicating partial mediation. Among EA-AIDM indicators, context awareness and risk aversion showed the strongest effects, while emotion detection was weakest (mean = 2.69). These findings underscore the importance of designing emotionally aware AI that balances analytical precision with empathy to achieve ethical and effective HR decisions
EMPLOYEE ENGAGEMENT AS A STRATEGIC ASSET IN FOUR-STAR HOTELS: EMPIRICAL EVIDENCE FROM BATAM CITY
PURPOSE - This study examines the factors influencing employee engagement in four-star hotels in Batam City. The main focus is on motivation, commitment, training, and compensation received by employees. METHODOLOGY - Using a quantitative approach, data were collected through questionnaires distributed across various hotel departments. The results indicate that motivation, commitment, training, and compensation have a positive and significant effect on employee engagement. In addition, motivation is proven to mediate the relationship between these variables and employee engagement. FINDING - These findings are expected to provide input for hotel management to pay greater attention to employee development, reward systems, and the creation of a supportive work environment to enhance employee retention and productivity. This study also demonstrates that employee engagement is not only important for individual performance but also for overall organizational progress.
GOVERNMENT SUPPORT AND DIGITAL MARKETING CAPABILITY: ENHANCING DIGITAL MARKETING PERFORMANCE OF MSMES IN INDONESIA
PURPOSE - This study investigates how government support influences digital marketing performance (DMP) through the mediating role of digital marketing capability (DMC) among MSMEs in Pontianak City, Indonesia. Grounded in the Dynamic Capabilities Theory, the study aims to explain how external institutional support transforms into adaptive marketing competencies that enhance MSMEs’ competitiveness in digital markets. METHODOLOGY - A quantitative research design was employed using a structured questionnaire distributed to 250 MSME owners and managers. The sampling technique applied was purposive sampling. Data were analyzed using PLS-SEM to examine both direct and mediating effects. Measurement reliability and validity were confirmed through Cronbach’s Alpha, Composite Reliability, and Average Variance Extracted (AVE) criteria. FINDING - The results reveal that government support significantly and positively affects both DMC and DMP. Furthermore, DMC demonstrates a strong positive effect on DMP and mediates the relationship between government support and performance. These findings underscore that capability-building mechanisms are the primary pathway through which public interventions yield sustainable digital performance.
SUSTAINABLE ENTREPRENEURSHIP ANALYSIS OF THE COMPETITIVE ADVANTAGES OF MSMES IN THE GREEN ECONOMY ERA IN BANYUASIN REGENCY
PURPOSE This study aims to test the influence of sustainable entrepreneurship (through hydroponic technology) on marketing strategies and the competitive advantage of MSMEs in Banyuasin Regency, using a quantitative approach. The efficiency of environmentally friendly technology is explored as a driver of competitiveness. Consumer awareness was tested as a moderation variable that affects the relationship between factors. METHODOLOGY – The methodology used was a census, with data collected through an online questionnaire from 89 hydroponic MSMEs in the region. The analysis used Moderated Regression Analysis (MRA) through three regression models (direct effects, moderation, and interaction). Research limitations include the challenge of measuring unobservable variables and establishing cause and effect relationships. FINDING – The findings show that resource efficiency, product innovation, and technology significantly affect the competitiveness of hydroponics, although the effect of product and technology innovation is relatively weak. Resource and technology efficiency also have a positive impact on consumer awareness, but product innovation does not. However, consumer awareness was found to not significantly affect competitiveness, nor did it moderate the relationship between efficiency, innovation, technology, and hydroponic competitiveness.
SERVICE QUALITY AND BRAND IMAGE EFFECTS ON CUSTOMER LOYALTY THROUGH SATISFACTION AT BINTANG MULYA INDAH
PURPOSE - This study seeks to examine the impact of service quality and brand image on customer loyalty, with customer satisfaction serving as a mediating variable among patrons of Bintang Mulya Indah General Merchandise Store in Madiun City. The annual rise in the number of customers was the main reason for this study. It shows how important service quality, brand image, and customer satisfaction are for building customer loyalty. METHODOLOGY - This research utilizes a quantitative methodology with an explanatory research framework. The population comprises all customers of Bintang Mulya Indah, while the sample was obtained through a non-probability accidental sampling method. The Slovin formula was used to get 75 responses. Data were gathered via observation, interviews, documentation, and Likert-scale questionnaires. The analysis of the data included tests for validity and reliability, tests for normality, path analysis, t-tests, and Sobel tests to look at direct and indirect effects between variables. FINDING - The results indicate that: (1) service quality and brand image significantly enhance customer satisfaction; (2) service quality, brand image, and customer satisfaction substantially affect customer loyalty; (3) customer satisfaction serves as a mediator in the relationship between service quality and customer loyalty; and (4) customer satisfaction also acts as a mediator in the relationship between brand image and customer loyalty.
DESIGNING A GREEN INDUSTRY BUSINESS MODEL WITH AN APPROACH ITERATIVE PROCESS MODEL DIAGRAM IN THE REGIONAL LEADERSHIP OF 'AISYIYAH BALI'
PURPOSE - Study this done with objective For designing business models and integrating green industry principles with Iterative Process Model Diagram approach. METHODOLOGY - Design This made with objective For create mark circular economy for the community with still notice values sustainability for environment . In planning This using the Iterative Process Model Diagram model which enables the business model design process done in a way evaluative and adaptive stages . The study was conducted on fostered MSMEs through The Economic and Manpower Council of the Regional Leadership of ' Aisyiyah Bali' which has potential For implement practice friendly environment . This research uses a qualitative approach qualitative descriptive approach that combines the Iterative Process Model Diagram method. qualitative descriptive used to design , develop , and test industrial business models green. FINDING - Have feedback from each cycle testing enables the Iterative Process Model method, which uses a development model gradual and repetitive . Research results produce business model concept with notice practice friendly environment . Research This recommend a sustainable business model that emphasizes to circularity production , utilization waste trash and collaboration between party.
THE INFLUENCE OF TIKTOK CONTENT MARKETING, LIVE COMMERCE, AND USER-GENERATED CONTENT (UGC) ON PURCHASE INTENTION
PURPOSE - This study aims to analyze the influence of TikTok content marketing, live commerce, and user-generated content (UGC) on consumers' purchase intentions for Grace & Glow skincare products in Yogyakarta. The background of this study is the increasing use of TikTok as an effective digital marketing platform for fostering consumer engagement and purchase intent, especially among younger generations. METHODOLOGY - This study used a quantitative, explanatory-causal design. A sample of 187 respondents was obtained through purposive sampling, with the criteria of TikTok users aged 17 or older who had watched Grace & Glow promotions. Data were gathered through a five-point Likert-scale questionnaire and analyzed using multiple linear regression in IBM SPSS 27. FINDING - The results of the study indicate that the three independent variables significantly and positively influence purchase intention. Live streaming activities on TikTok increase direct engagement and customer trust, while marketing content and UGC enhance positive brand perception. Theoretically, this study expands the understanding of social interaction-based digital marketing strategies. In practice, these findings offer recommendations for local brands to optimize interactive communication strategies to increase consumer purchase intention in the era of social media-based marketing.
DIGITAL MARKETING STRATEGY, MARKETING COMMUNICATION AND PROMOTION OF IPHONE USER PURCHASE INTEREST
PURPOSE - This research aims to analyze the digital marketing strategy, marketing communication, and promotion on iPhone users' purchasing interest. METHODOLOGY - The research method is a quantitative study with a descriptive approach. The research population is all young iPhone users in Yogyakarta City. The research uses a multiple linear regression analysis model. FINDING - The results of the partial analysis of digital marketing strategies and promotions have a significant positive effect on iPhone users' purchasing interest in Yogyakarta City. Marketing communication has a positive but insignificant effect on iPhone users' purchasing interest. Simultaneous results obtained that digital marketing strategies, marketing communication, and promotions have a significant positive effect on iPhone users' purchasing interest in Yogyakarta City. The results of the Adjusted R Square value were proven to be 42.3% and the remaining 57.7% was explained by other variables such as consumer behavior, product quality, and others.
THE EFFECT OF WORK ENVIRONMENT, LEADERSHIP STYLE, AND WORKLOAD ON TURNOVER INTENTION FROM THE PERSPECTIVE OF ISLAMIC BUSINESS ETHICS
PURPOSE – Study this analyze influence environment work, style leadership, and burden Work to Turnover intention at PT. JNE in Bandar Lampung. Background This appear Because increased turnover intention due to environment lack of work conducive and burdensome high work, even though some units have apply style good leadership. Research this also aims give understanding about management source Power man in perspective ethics business Islam. METHODOLOGY - Study this use approach quantitative descriptive with sample of 80 selected employees use formula Slovin. Data collected through questionnaire and analysis using SmartPLS through Validity test Reliability as well as testing hypothesis. FINDING – Research result show that environment work influential positive and significant to turnover intention It means the more bad environment Work will the more tall turnover intention. Leadership style influential negative and significant to turnover intention, meaning the more Good style leadership so will the more low turnover intention. Workload influential positive and significant to turnover intention, meaning the more big burden Work so will the more high turnover intention.