Peranan Strategis Internet Dalam Pemasaran Global

Nurul Haliza, Sy Haura Munawwarah, Bobby Sapriman Nazara, Suhairi Suhairi

Abstract


The internet is not only a promotional tool, but also plays a key role in facilitating global distribution, cross-border communication, and in-depth data analysis. With its ability to reach consumers around the world through websites, social media and e-commerce platforms, the internet creates global connectivity that allows companies to capitalize on opportunities in international markets quickly and efficiently. The use of the internet is also shaping a new paradigm in customer interaction, enabling deep direct and real-time engagement between companies and consumers across different walks of life. This research was conducted using qualitative techniques. Through a qualitative approach, data is collected through literature studies and document analysis relevant to the theme of this research. The purpose of this work is to illustrate how the strategic role of the internet in global marketing not only changes the way businesses communicate, but also leads to strategic innovations to optimize brand presence, overcome cross-border challenges, and achieve success in an increasingly integrated global market.


Keywords


Global Marketing, Internet, Role.

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References


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DOI: https://doi.org/10.36987/informatika.v11i1.5400

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Jurnal ini mengikuti pedoman dari Committee on Publication Ethics (COPE)dalam menghadapi semua aspek etika publikasi dan, khususnya, bagaimana menangani kasus penelitian dan kesalahan publikasi. Pernyataan ini menjelaskan etika perilaku semua pihak yang terlibat dalam proses penerbitan artikel di jurnal ini, termasuk Penulis, Pemimpin Redaksi, Dewan Redaksi, Mitra Bebestari, dan Penerbit (Akademi Kepolisian Republik Indonesia). INFORMATIKA berkomitmen untuk mengikuti praktik terbaik tentang masalah etika, kesalahan, dan pencabutan. Pencegahan malpraktek publikasi merupakan salah satu tanggung jawab penting dewan redaksi. Segala jenis perilaku tidak etis tidak dapat diterima, dan jurnal tidak mentolerir plagiarisme dalam bentuk apa pun.

 

INFORMATIKA
Journal URL: https://jurnal.ulb.ac.id/index.php/informatika
Journal DOI: 10.36987/informatika
P-ISSN: 2303-2863
E-ISSN: 2615-1855

Alamat Redaksi :
Fakultas Sains dan Teknologi, Universitas Labuhanbatu
Gedung Fakultas Sains dan Teknologi,
Jalan Sisingamangaraja No.126 A KM 3.5 Aek Tapa, Bakaran Batu, Rantau Sel., Kabupaten Labuhan Batu, Sumatera Utara 21418