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EFFECTS OF FINANCIAL LITERACY, EASE OF USE, AND FOMO ON STOCK INVESTMENT DECISIONS
Abstract
This study aims to analyze the influence of Financial Literacy, Perceived Ease of Use investment applications, andFear of Missing Out (FOMO) towards the State Civil Apparatus (ASN) Stock Investment Decisions withCashless Society as a mediating variable. The approach used is quantitative with the type of research being explanatory research and data analysis usingPartial Least Square–Structural Equation Modeling (PLS-SEM). The results of the study show thatFinancial Literacy, Perceived Ease of Use, and FOMO do not have a significant direct influence on ASN's investment decisions. However, these three variables have a significant influence on the formation of ASN's investment behavior. Cashless Society, which then has a positive and significant influence on stock investment decisions. Thus, Cashless Society It has been proven to be a mediating variable that strengthens the relationship between rational factors (financial literacy), technological factors (application convenience), and psychological factors (FOMO) on ASN investment decisions. This study confirms that the transition to digital financial behavior plays a significant role in increasing ASN participation in technology-based investments.
Keywords
Financial Literacy, Perceived Ease of Use, FOMO, Cashless Society, ASN Decisions in Investing
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