MAIN MENU
BUSINESS ORIENTATION, CONSUMER BEHAVIOUR, AND CULTURE IMPACT ON BPR ABADISUNGGAL PERFORMANCE
Abstract
This study investigates the role of business orientation and consumer behaviour on business performance, moderated by organizational culture, at BPR Laksana Abadisunggal. The research focuses on understanding how these factors contribute to improved business outcomes. Methodology: The study population includes all customers of BPR Laksana Abadisunggal, with a sample of 100 respondents selected using probability sampling to ensure representation. Path analysis was conducted using Smart PLS 3.0 to analyze the relationships among the variables. Findings: The findings reveal that both business orientation and consumer behaviour have a positive and significant impact on business performance. Additionally, organizational culture serves as an intervening variable, strengthening the relationship between these factors and business performance.Conclusion: These results emphasize the importance of aligning business strategies and customer-focused initiatives with an adaptive organizational culture to enhance performance.
Full Text:
PDFReferences
Anderson, E. W., & Mittal, V. (2000). Strengthening the Satisfaction-Profit Chain. Journal of Service Research, 3(2), 107–120. https://doi.org/10.1177/109467050032001
Arjuna, Syukron; Pohan, Muhammad Yasir Arafat; Putri, N. N. (2025). Kebermanfaatan Teori Resource Based-View(RBV) Pada Café/Restoran Di Rantauprapat: Serta Penerapannya Terhadap strategi dan Keunggulan Bersaing. YUME : Journal of Management, 10(1), 1434–1441.
Calic, G., & Shevchenko, A. (2020). How signal intensity of behavioral orientations affects crowdfunding performance: The role of entrepreneurial orientation in crowdfunding business ventures. Journal of Business Research, 115(430), 204–220. https://doi.org/10.1016/j.jbusres.2020.04.060
Cameron, K. S., & Quinn, R. E. (2006). Diagnosing and Changing Organizational Culture Based on the Competing Values Framework (Revised Ed). Jossey-Bass A Wiley Imprint.
Chaudhuri, A., & Holbrook, M. (2001). The Chain of Effects From Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty. Journal of Marketing, 65, 81–93. https://doi.org/10.1509/jmkg.65.2.81.18255
Che-Ha, N., Mavondo, F. T., & Mohd-Said, S. (2014). Performance or learning goal orientation: Implications for business performance. Journal of Business Research, 67(1), 2811–2820. https://doi.org/10.1016/j.jbusres.2012.08.002
Denison, D. R., & Mishra, A. K. (1995). Toward a Theory of Organizational Culture and Effectiveness. Organization Science, 6(2), 204–223. https://doi.org/https://doi.org/10.1287/orsc.6.2.204
Hair, J. F., Sarstedt, M., Hopkins, L., & Kuppelwieser, V. G. (2014). Partial least squares structural equation modeling (PLS-SEM): An emerging tool in business research. European Business Review, 26(2), 106–121. https://doi.org/10.1108/EBR-10-2013-0128
Hartnell, C. A., Ou, A. Y., & Kinicki, A. (2011). Organizational culture and organizational effectiveness: A meta-analytic investigation of the competing values framework’s theoretical suppositions. Journal of Applied Psychology, 96(4), 677–694. https://doi.org/10.1037/a0021987
Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115–135. https://doi.org/10.1007/s11747-014-0403-8
Homburg, C., & Pflesser, C. (2000). A Multiple-Layer Model of Market-Oriented Organizational Culture: Measurement Issues and Performance Outcomes. Journal of Marketing Research, 37(4), 449–462. https://doi.org/10.1509/jmkr.37.4.449.18786
Hynes, N. (2009). Corporate culture, strategic orientation, and business performance: New approaches to modeling complex relationships. Technological Forecasting and Social Change, 76(5), 644–651. https://doi.org/10.1016/j.techfore.2008.08.014
Indyarto, R., Sari, A., & Faisol, A. (2024). Business Development Strategy Analysis Using the BCG Matrix at Griya Inayah Syariah Lodging Bandar Lampung. Management Research Center, 1(2), 61–68.
Kaplan, R. S. (1996). The Balanced Scorecard: Translating Strategy into Action. Boston: Harvard Business School Press.
Kaynak, E., & Kara, A. (2024). Market Orientation and Organizational Performance: A Comparison of Industrial Versus Consumer Companies in Mainland China Using Market Orientation Scale (MARKOR). Industrial Marketing Management, 33(8), 743–753. https://doi.org/http://dx.doi.org/10.1016/j.indmarman.2004.01.003
Kohli, A. K., & Jaworski, B. J. (1990). Market Orientation: The Construct, Research Propositions, and Managerial Implications. Journal of Marketing, 54(2), 1. https://doi.org/10.2307/1251866
Kotler, P., & Keller, K. L. (2016). Marketing Management. Pearson Education.
Lumpkin, G. T., & Dess, G. G. (1996). Clarifying the Entrepreneurial Orientation Construct and Linking It to Performance. The Academy of Management Review, 21(1), 135. https://doi.org/10.2307/258632
Mohsin, A. (2021). A Manual for Selecting Sampling Techniques in Research. University of Karachi, Iqra. University. Munich Personal RePEC Archive, 2016, 1–56.
Pearce, J. A., & David, F. (1987). Corporate Mission Statements: The Bottom Line. Academy of Management Perspectives, 1(2), 109–115. https://doi.org/10.5465/ame.1987.4275821
Pohan, M. Y. A. (2022). The Influence of Product Quality on Positive Word-of-mouth Communication, Case Study at Kedai Wak Edoy Malang. Quantitative Economics and Management Studies, 3(2 SE-Articles), 282–290. https://doi.org/10.35877/454RI.qems921
Sadat, A. M. (2017). EXPLORING THE LOW RATE OF BPR CUSTOMER GROWTH IN JAKARTA. JRMSI - Jurnal Riset Manajemen Sains Indonesia, 8(2), 355–373. https://doi.org/10.21009/JRMSI.008.2.10
Schein, E. H. (2010). Organizational Culture and Leadership (4th ed.). Jossey-Bass A Wiley Imprint.
Schiffman, L., & Kanuk, L. L. (2007). Perilaku Konsumen Edisi Kedua. In PT. Indeks Gramedia.
Slater, J. C. N. and S. F. (1990). The Effect of a Market Orientation on Business Profitability. Journal of Marketing, 54(4), 20–35.
TAMBUNAN, T. (2007). ENTREPRENEURSHIP DEVELOPMENT: SMES IN INDONESIA. Journal of Developmental Entrepreneurship, 12(01), 95–118. https://doi.org/10.1142/S1084946707000575
Turnip, S. M., & Andriani, L. (2024). The Effect of Perceived Organizational Support on Organizational Citizenship Behavior with Organizational Commitment as a Mediator. Anshara Business Review, 1(2), 70–80.
Venkatraman, N., & Ramanujam, V. (1986). Measurement of Business Performance in Strategy Research: A Comparison of Approaches. Academy of Management Review, 11(4), 801–814. https://doi.org/10.5465/amr.1986.4283976
Wheelen, T. L., Hunger, J. D., Hoffman, A. N., & Bamford, C. E. (2017). Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition (15th ed.). Pearson.
Zeithaml, V. A., Berry, L. L., & Parasuraman, A. (1996). The behavioral consequences of service quality. Journal of Marketing, 60(2), 31–46.
Book
Cameron, K. S., & Quinn, R. E. (2006). Diagnosing and Changing Organizational Culture Based on the Competing Values Framework (Revised Ed). Jossey-Bass A Wiley Imprint.
Kaplan, R. S. (1996). The Balanced Scorecard: Translating Strategy into Action. Boston: Harvard Business School Press.
Kotler, P., & Keller, K. L. (2016). Marketing Management. Pearson Education.
Mohsin, A. (2021). A Manual for Selecting Sampling Techniques in Research. University of Karachi, Iqra. University. Munich Personal RePEC Archive, 2016, 1–56.
Schein, E. H. (2010). Organizational Culture and Leadership (4th ed.). Jossey-Bass A Wiley Imprint.
Venkatraman, N., & Ramanujam, V. (1986). Measurement of Business Performance in Strategy Research: A Comparison of Approaches. Academy of Management Review, 11(4), 801–814. https://doi.org/10.5465/amr.1986.4283976
Zeithaml, V. A., Berry, L. L., & Parasuraman, A. (1996). The Behavioral Consequences of Service Quality. Journal of Marketing, 60(2), 31. https://doi.org/10.2307/1251929
Refbacks
- There are currently no refbacks.
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.