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Market Strategi Entry (Studi kasus PT. Aquarium Shrimp) | Rizal | Jurnal Manajemen Akuntansi (JUMSI)

Market Strategi Entry (Studi kasus PT. Aquarium Shrimp)

Nanda Amyrul Rizal, Ramayanti Simanjorang, Rodiah Dalimunte, Sherina Said Mazruk, Suhairi Suhairi

Abstract


Research on export strategy conducted by PT. Aquarium shrimp in entering the global market shows that the company is in Quadrant I is supporting the strategy of SO (Strengths-Opportunities) by using existing strengths to take advantage of opportunities. As for the other three strategies such as St (Strengths–Threats),WT(weaknesses–Threats)and wo (Weaknesses–Opportunities) Strategies are supporting strategies. The company's export strategy has been an aggressive strategy, including market penetration, market development and product development. As for the employees who were selected to be respondents as many as 20 people to fill in the closed and 5 people to be interviewed,where among them are people who are influential in making decisions on the export strategy. This is done to see the export strategy carried out by the company is in an aggressive, conservative, defensive or Competitive Strategy.


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References


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DOI: https://doi.org/10.36987/jumsi.v1i3.3114

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Jurnal ini mengikuti pedoman dari Committee on Publication Ethics (COPE)dalam menghadapi semua aspek etika publikasi dan, khususnya, bagaimana menangani kasus penelitian dan kesalahan publikasi. Pernyataan ini menjelaskan etika perilaku semua pihak yang terlibat dalam proses penerbitan artikel di jurnal ini, termasuk Penulis, Pemimpin Redaksi, Dewan Redaksi, Mitra Bebestari, dan Penerbit (Akademi Kepolisian Republik Indonesia). Jurnal Manajemen Akuntansi (JUMSI) berkomitmen untuk mengikuti praktik terbaik tentang masalah etika, kesalahan, dan pencabutan. Pencegahan malpraktek publikasi merupakan salah satu tanggung jawab penting dewan redaksi. Segala jenis perilaku tidak etis tidak dapat diterima, dan jurnal tidak mentolerir plagiarisme dalam bentuk apa pun.

Jurnal Manajemen Akuntansi (JUMSI)

Journal URL: https://jurnal.ulb.ac.id/index.php/JUMSI/index
Journal DOI: 10.36987/jumsi
E-ISSN: 2774-4221

Alamat Redaksi :
Fakultas Ekonomi dan Bisnis, Universitas Labuhanbatu
Gedung Fakultas Ekonomi dan Bisnis,
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