Pengaruh Customer Satisfaction Dan Customer Experience Terhadap Minat Beli Ulang Garnier Men Di Kota Langsa

M. Fadly, Tengku Putri Lindung Bulan, Suri Amilia

Abstract


This study aims to determine the effect of customer satisfaction and customer experience on the intention to repurchase Garnier Men in Langsa City. The sample in this study amounted to 96 respondents. The data analysis method used multiple linear regression analysis, t test, F test, and analysis of the coefficient of determination (adjusted R2). Customer satisfaction has a significant effect on the intention to repurchase Garnier Men in Langsa City, where from the t-test the t-sig value is 0.001. Customer Experience has a significant effect on the intention to repurchase Garnier Men in Langsa City, where from the t-test the t-sig value is 0.000. Customer Satisfaction and Customer Experience simultaneously have a significant effect on the intention to repurchase Garnier Men in Langsa City, where from the F test the F sig value is obtained. 0.000 < 0.05. From the coefficient of determination analysis, it is known that the variables of customer satisfaction and customer experience affect the buying interest of Garnier Men in Langsa City by 63.8% while the remaining 36.2% is influenced by other variables outside this research model.


Full Text:

PDF

References


Ailudin, M., dan Sari, D., (2019), Pengaruh Costumer Experience terhadap Minat Beli Ulang (Studi Pada Pelanggan One Eighty Coffe Bandung) The Influence Of Customer Experience On Re-Purchase Intention (Study On Costumer One Eighty Coffe Bandung). E-Proceeding Of Management.

Amelina, W., Samsudin, A., dan Ramdan, AM., 2020, Minat Beli Ulang berdasarkan Customer Experience dan Customer Satisfaction pada PD. Mochi Kaswari Lampion Kota Sukabumi. Journal of Business, Management and Accounting.

Bachmann, & Zaheer. (2006). Handbook of Trust Research. Cheltenham: Edward Elgar Publishing.

C. Mowen, John dan Michael Minor. 2002. Perilaku Konsumen. Jakarta : Erlangga.

Chinomona, R., Masinge, G., & Sandada, M., (2014). The Influence of E-Service Quality on Customer Perceived Value, Customer Satisfaction and Loyalty in South Africa. Mediterranean Journal of Social Sciences, Vol.5 No.9.

Dellasari., dan Imanudin, H., 2020, Pengaruh Customer Experience Dan Brand Trust terhadap Repurchase Intention pada Brand Fashion Erigo the Influence of Customer Experience and Brand Trust. E-Proceeding of Management.

Ghozali, I., 2018, Aplikasi Analisis Multivariate Dengan Program IBM SPSS, edisi 9, Badan Penerbit Universitas Diponegoro, Semarang.

Husein Umar. (2005), Metode Penelitian Untuk Tesis Dan Bisnis, Jakarta: Grafindo Persada.

Kotler dan Keller. 2014. Manajemen Pemasaran. Jilid I. Edisi Ke 13. Jakarta: Erlangga.

Kotler, P., dan Keller, K. L., (2016), Marketing Management, 15th edition, Sydney, Pearson.

Kusumadewi, N., dan Saraswati, T., (2020), Pengaruh Kepuasan Pelanggan Terhadap Minat Beli Ulang Pada Official Store Scarlett di Shopee dan Tokopedia. E-Proceeding of Management.

Meyer, C., and Schwager, A. 2007. Understanding customer experience. Harvard Business Review.

Priyatno, D. (2014), SPSS 22: Pengolah Data Terpraktis. Yogyakarta: Andi Offset.

Schmitt, Brend H. (1999). Experiential Marketing: How to get Customers to Sense, Feel, Think, Act, and Relate to Your Company and Brands. New York: The Free Press.

Sugiyono, P. D. (2017), Metode Penelitian Pendidikan (Pendekatan Kuantitatif, Kualitatif, dan R dan D). Bandung: ALFABETA.




DOI: https://doi.org/10.36987/jumsi.v3i1.3751

Refbacks

  • There are currently no refbacks.


Hasil gambar untuk committee on publication ethics logo
 

Jurnal ini mengikuti pedoman dari Committee on Publication Ethics (COPE) dalam menghadapi semua aspek etika publikasi dan, khususnya, bagaimana menangani kasus penelitian dan kesalahan publikasi. Pernyataan ini menjelaskan etika perilaku semua pihak yang terlibat dalam proses penerbitan artikel di jurnal ini, termasuk Penulis, Pemimpin Redaksi, Dewan Redaksi, Mitra Bebestari, dan Penerbit (Akademi Kepolisian Republik Indonesia). Jurnal Manajemen Akuntansi (JUMSI) berkomitmen untuk mengikuti praktik terbaik tentang masalah etika, kesalahan, dan pencabutan. Pencegahan malpraktek publikasi merupakan salah satu tanggung jawab penting dewan redaksi. Segala jenis perilaku tidak etis tidak dapat diterima, dan jurnal tidak mentolerir plagiarisme dalam bentuk apa pun.

 

Jurnal Manajemen Akuntansi (JUMSI)
Journal URL: https://jurnal.ulb.ac.id/index.php/JUMSI/index
Journal DOI: 10.36987/jumsi
E-ISSN: 2774-4221

Alamat Redaksi :
Fakultas Ekonomi dan Bisnis, Universitas Labuhanbatu
Gedung Fakultas Ekonomi dan Bisnis,
Jalan Sisingamangaraja No.126 A KM 3.5 Aek Tapa, Bakaran Batu, Rantau Sel., Kabupaten Labuhan Batu, Sumatera Utara 21418