Wisata Petualangan: Menguji Faktor Pendorong Niat Berkunjung Wisatawan Pada Destinasi Wisata

Muhammad Yasir Arafat Pohan

Abstract


Indonesia is a country that has stunning natural beauty, as evidenced by its famous tourist destinations and even become a destination for foreign tourists such as Bali, Lombok, Labuan Bajo, Lake Toba and others. With so many nature-based tourist destinations, of course it is an opportunity to be able to increase local and foreign tourist visits. In order to increase tourist intention to visit, it is necessary to know the driving factors for the emergence of tourist intention to visit. This study aims to examine the factors driving the intention to visit adventure tourists in Indonesia. Intrinsic motivation, destination image and attitude are used as predictors in this study which are then tested for their effect on the intention to visit adventure tourists in Indonesia. This study used a quantitative approach using a questionnaire instrument which was distributed to 150 respondents, the questionnaire was distributed via the Google form link to make it easier to reach many respondents. Data were analyzed using Structural Equation Modeling-PLS. The test results show that intrinsic motivation, destination image, attitudes, subjective norms have a positive and significant influence on the intention to visit adventure tourists in Indonesia.


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References


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DOI: https://doi.org/10.36987/jumsi.v4i1.4726

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Jurnal ini mengikuti pedoman dari Committee on Publication Ethics (COPE) dalam menghadapi semua aspek etika publikasi dan, khususnya, bagaimana menangani kasus penelitian dan kesalahan publikasi. Pernyataan ini menjelaskan etika perilaku semua pihak yang terlibat dalam proses penerbitan artikel di jurnal ini, termasuk Penulis, Pemimpin Redaksi, Dewan Redaksi, Mitra Bebestari, dan Penerbit (Akademi Kepolisian Republik Indonesia). Jurnal Manajemen Akuntansi (JUMSI) berkomitmen untuk mengikuti praktik terbaik tentang masalah etika, kesalahan, dan pencabutan. Pencegahan malpraktek publikasi merupakan salah satu tanggung jawab penting dewan redaksi. Segala jenis perilaku tidak etis tidak dapat diterima, dan jurnal tidak mentolerir plagiarisme dalam bentuk apa pun.

 

Jurnal Manajemen Akuntansi (JUMSI)
Journal URL: https://jurnal.ulb.ac.id/index.php/JUMSI/index
Journal DOI: 10.36987/jumsi
E-ISSN: 2774-4221

Alamat Redaksi :
Fakultas Ekonomi dan Bisnis, Universitas Labuhanbatu
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