Well-known brand rights abuses are a common problem in the business world. One form of improvement in business. Which is where the brand is. In addition, the brand provides a sign to distinguish the services and products that one company has toward other company products and to add to the value that company products have good qualities. However, the popularity of popular brands is often exploited by some businesses that sell their product by passing it off through a further electronic trading platform called e-commerce. Next up are several e-commerce platforms which are no shoppee, lazada, pedia. As for the positive laws governing the enforcement of intellectual property rights in the electronic trade as stated in the 2008 bill no. 11 on information and electronic transactions that were then amended into act no.19 in 2016. In practice one of Daniel wallington's handwritten brands was developed by several adpeds. Thus, the author has the research objective of knowing the application of the law to the perpetrator of the famous brand Daniel Wellington offense in e-commerce on the software platform. Then the study is done with a normative type of legal research with a descriptive approach. Describe something that happened and how it worked out.

Keywords: Infringement, Marks, E-Commece

Buku

Djumhana, Muhammad, and R Djubaedillah. 2003. Hak Milik Intelektual, Sejarah, teori dan Prakteknya di Indonesia. Bandung: Citra Aditya Bakti.

Muthiah, Aulia. 2016. Aspek Hukum Dagang dan Pelaksanaannya di Indonesia. Jogjakarta: Pustaka Baru Press.

Purwaka, Tommy Hendra. 2017. Perlindungan Merek. Jakarta: Yayasan Obor Indonesia.

Riphat, Singgih. 2022. Pajak E-commerce Sebuah Pengertian Awal. Jakarta: PT Elex Media Komputindo.

Saidin, OK. 2010. Aspek hukum Hak Kekayaan Intelektual. Jakarta: RajaGrafindo Persada.

Sjahputra, Iman. 2010. Perlindungan Konsumen Dalam Transaksi Elektronik. Bandung: Alumni.

Soekanto Soerjono dan Sri Mamudji, 2006, Penelitian Hukum Normatif Suatu Tinjauan Singkat, Jakarta: Raja Grafindo Persada.

Peraturan Perundang-undangan

Kitab Undang-undang Hukum Perdata.

Undang-Undang No.19 tahun 2016 Tentang Informasi dan Transaksi Elektronik.

Peraturan Pemerintah No.80 Tahun 2019 tentang Perdagangan Melalui Sistem Elektronik.

Jurnal

Ary, Setyawati Desy, M Dahlan, and Rasyid Nur. 2017. "Perlindungan Bagi Hak Konsumen dan Tanggung Jawab Pelaku Usaha Dalam Perjanjian Transaksi Elektronik." Syiah Kuala Law Journal 1: 35.

Dewi, Sanjoto Liany. 2019. "Perlindungan Hukum Bagi Konsumen Pemakai Jasa Elektronik Dalam Transaksi Melalui Marketplace." Jurnal Ilmiah Dunia Hukum 3: 100.

Giantama, Nata Andreyan, and Munawar Kholi. 2020. "Pertanggungjawaban Hukum Penyedia Platform Terhadap Barang Yang Melanggara Merek Dalam Marketplace." Jurnal Privat Law 22.

Sembiring G, Yashara Agidira. 2022. "Aspek Hukum Penjualan Produk Co-branding Secara tanpa Hak pada lokal Pasar berdasarkan Legislasi di Indonesia." Jurnal Reformasi Hukum XXVI: 82.

Sinaga, Niru Anita, and Muhammad Ferdian. 2020. "Pelanggaran Hak Merek Yang Dilakukan Pelaku Usaha Dalam Perdagangan Melalui Transaksi Elektronik (E-Commerce)." Jurnal Ilmiah Hukum Dirgantara 10 2.

Internet

Tokopedia “Pelaporan Pelanggaran Konten Produk di Tokopediaâ€, https://www.tokopedia.com/help/article/t-0058-panduan-sanggahan-laporan-pelanggaran-konten-produk-bagi-penjual diakses tanggal 13 April 2023.

Wikipedia Indonesia, Daniel Wellington, https://id.wikipedia.org/wiki/Daniel_Wellington diakses tanggal 22 November 2022 jam 15.00 WIB.