ANALISIS PENGARUH GAYA HIDUP, BRAND DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN DI TOKO BOZE VAPE STORE KARTASURA

Rodzi Shodikin, Ginanjar Rahmawan

Abstract


Thisistudy aimsito determineithe effectiof lifestyle,ibrand brands and price perceptions on purchasingidecisions at Boze Vape Store Kartasura. Theipopulation ofithis study were all vape consumers in the Boze vape store, Kartasura. Theisample ofithis studyiamounted toi50 people. This research samplingitechnique using accidental sampling. The data analysis of this research used multiple linear regression analysis which was processed using the Statistical Package for Social Science (SPSS) program. The results showed that there was a significant influence between lifestyle and purchasing decisions, with a p value <0.05. There is a relationship between brand brands and purchasingidecisions, withia value of p <0.05. Thereiis aisignificant influenceibetween perceived price andipurchasing decisions,iwith a p value <0.05.


Full Text:

PDF

References


Jurnal:

Banerjee,iS., &iSaha, S.i(2012). ImpulseiBuying Behaviouriin RetailiStores-Triggering The Senses.iAsia PacificiJournal of Marketingi& ManagementiReview, 1(2):i1-21.

Hausman, A.i(2006). AiMulti-method Investigationiof Consumer Motivations iniImpulse BuyingiBehaviour. Journal ofiConsumer Marketing,i17(5), 403-419.

Senly, Alviani(2017), PengaruhiCitra Merek (BrandiImage) terhadap Pengambilan KeputusaniPembelian Mobil Mitsubishi COltiDiesel Pada PT.iBosowa Berlian MotoriCabang Bone. Skripsi.iFakultas EkonomiiUniversitas Negeri Makasar

Miati,iIis. (2020). PengaruhiCitra Merek (Brand Image)iTerhadap Keputusan Pembelian KerudungiDeenay (Studiipada Konsumen GeaiFashion Banjar).iJurnal AbiwanaiVol. 1,iNo 2

Romadhoni,iMuhammad. (2015).iPengaruh Citra Mereki (Brand Image) Terhadap PengambilaniKeputusan PembelianiSepatu NikeiPada MahasiswaiFIK UNY.iSkripsi. Fakultasi Ilmu Keolahragaani Universitas NegeriiYogyakarta.

Ferawatii.(2018). PengaruhiKelas Sosial daniGaya Hidupi Terhadap Keputusani Pembelian Sepedai Motor YamahaiPada Masyarakat Desai Tarasu Kec.i Kajuara Kab.i Bone. Skripsi.iFakultas Ekonomiidan BisnisiIslam IAINiAlauddin Makasar.

Madjidi,iNurul Farichah.iPengaruh GayaiHidup, EkuitasiMerek daniMeida SosialiTerhadap KeputusaniPembeliab. (2021).iNaskah Publikasi.iFEB UMS

Asipramita.iVionna dani Cempena, Idai Bagus. (2019).i Pengaruh Kualitasi Pelayanan, Persepsii Harga daniLokasi Terhadap Keputusani Pembelian dii Toko Perhiasan Emasi Lancar Jayai Sekaran, Lamongan.i Jurnal EkonomiiManajemen (JEM17).iVol. 4 No. 1

Anissa,iNur., Zaini,iOktori Kiswatiidan Ramdani, Srii Hidajati. (2019).iPengaruh Persepsi Hargai Terhadap Keputusan Pembelian KonsumeniPada SmartphoneiXiaomi (Studi KasusiPada KonsumeniPengguna XiaomiiDi Kelurahani Harapan Jaya).i Jurnal Manajemeni Fakultas EkonomiiUniversitas Pakuan.

Dwitama,iYoga. (2018).iPengaruh PersepsiiHarga daniCitra MerekiTerhadap Keputusan PembelianiProduk DiiUMS Bookstore (StudiiKasus PadaiMahasiswa Program STudiiManajemen Nagkatani2015 dan 2016 UMS).iNaskah Publikasi.iFEB Universitas MuhammadiyahiSurakarta.

Tatik Suryani.i 2013. Perilakui Konsumen Implikasi Padai Strategi Pemasaran.i Yogyakarta : GrahaiIlmu.

Buku:

Kotler,i Philip, andi Gary Armstrong.i(2018). Prinsip-Prinsipi Pemasaran. Jakarta: Penerbit Erlangga.




DOI: https://doi.org/10.36987/ecobi.v8i2.2079

Refbacks

  • There are currently no refbacks.


Lisensi Creative Commons

ECOBISMA (Journal of Economics, Business and Management) [p-ISSN: 2477-6092] [E-ISSN: 2620-3391] managed by the Faculty of Economics and Business, Labuhanbatu University is disseminated under a Creative Commons Attribution-NonCommercial-Share Alike 4.0 International License.
Based on work at http://jurnal.ulb.ac.id/index.php/ecob.