THE INFLUENCE OF SHOPPING LIFESTYLE, FASHION INVOLVEMENT, PROMOTION ON IMPULSE BUYING FASHION PRODUCTS ON TIKTOK

Si Rosi, Herni Justiana Astuti, Hengky Widhiandono, Arini Hidayah

Abstract


PURPOSE - This study aims to analyze the effect of Shopping Lifestyle, Fashion Involvement, Promotion on Impulse Buying. The subjects of this study were students of Muhammadiyah Purwokerto University who used the TikTok application.

METHODOLOGY - In this study using a sample of 105 respondents, quantitative methods were implemented in this study with a Purposive Sampling approach. Data collection in this study was collected through distributing questionnaires. Analysis using Smart-PLS 3.0 to test the relationship between variables. The stages use the outer model for model testing, with the inner model for structural model testing.

FINDING - The stages use the outer model for model testing, with the inner model for structural model testing. The results obtained from this study are Shopping Lifestyle and Promotion have a significantly affects on Impulse Buying fashion products in the TikTok application. While Fashion Involvement has no significantly affects on Impulse Buying fashion products in the TikTok application.


Full Text:

PDF

References


Ahmad, S. H., Wolok, T., & Abdussamad, Z. K. (2022). Pengaruh Shopping Lifestyle Dan Promosi Produk Skin Care Terhadap Impulse Buying Melalui Media Tiktok Shop. Jambura, 5(2). Http://Ejurnal.Ung.Ac.Id/Index.Php/Jimb

Al Maidah, E., & Komala Sari, D. (2022). Pengaruh Price Discount, Fashion Involvement Dan Shopping Lifestyle Terhadap Impulse Buying Pada Pengguna Brand Erigo Apparel Di Sidoarjo. Balance: Economic, Business, Management, And Accounting Journal, 2, 2022. Www.Shopee.Co.Id,

Ayu, I. (2020). Pengaruh Gaya Hidup, Religiusitas, Impulsif Buying, Hedonisme, Dan Harga Terhadap Keputusan Pembelian Di Online Store Media Sosial Dengan Self Control Sebagai Variabel Intervening. In Journal Of Sharia Economics (Vol. 3). Https://Ejournal.Iai-Tabah.Ac.Id/Index.Php/Musthofa/Article/View/528

Deviana Siska, G. (2016). Pengaruh Shopping Lifestyle Dan Fashion Involvement Terhadap Impulse Buying Behaviour Masyarakat Di Kota Denpasar. Jurnal Manajemen Unud, 5(8), 5264–5273. Https://Www.Neliti.Com/Publications/250317/Pengaruh-Shopping-Lifestyle-Dan-Fashion-Involvement-Terhadap-Impulse-Buying-Beha

Ferdian Chan, G., Akhmad, I., & Tachta Hinggo, H. (2022). Pengaruh Promosi Dan Harga Terhadap Impulse Buying Pada Pengguna E-Commerce Shopee Di Pekanbaru. In Economics, Accounting And Business Journal (Vol. 2, Issue 1). Https://Jom.Umri.Ac.Id/Index.Php/Ecountbis/Article/View/400

Handayani P, S. R. (2022). Pengaruh Shopping Lifestyle, Visual Merchandishing, Promosi Penjualan Online, Dan Hedonic Shopping Motivies Terhadap Online Impulse Buying. Buletin Bisnis & Manajemen. Https://Doi.Org/Https://Dx.Doi.Org/10.47686/Bbm.V8i2.508

Hendra, E., Nurul, L., Fatia, L. R., & Taufik3, A. N. (2023). Pengaruh Shopping Lifestyle Dan Fashion Involvement Terhadap Impluse Buying The Effect Of Shopping Lifestyle And Fashion Involvement On Impluse Buying. Digibis : Digital Business Journal, 2(1). Https://Doi.Org/10.31000/Digibis.V1i1

Hr, M., Baharuddin, D., & Saleh, A. (2024). Jurnal Mirai Management Pengaruh Motivasi Belanja Hedonis Dan Fashion Involvement Terhadap Pembelian Impulsif Secara Online Dikota Makassar. Jurnal Mirai Management, 9(1), 202–213. Https://Doi.Org/Https://Doi.Org/10.37531/Mirai.V9i1.6359

Indah Nur Safitri, P., Pakarti, P., Farida, I., Sartika, M., Ekonomi Dan Bisnis, F., & Dian Nuswantoro, U. (2025). Peran Positive Emotion Dalam Fashion Involvement Dan Sales Promotion Terhadap Impulse Buying Jiniso Di Shopee. Jimea | Jurnal Ilmiah Mea (Manajemen, Ekonomi, Dan Akuntansi), 9(1), 2801.

Jayanegara, B. P. (2021). Pengaruh Harga, Citra Merek Dan Promosi Terhadap Impulse Buying Belanja Online Di Blibli.Com. Http://Eprints.Kwikkiangie.Ac.Id/1985/

Mahmudah, A. R. (2020). Pengaruh Shopping Lifestyle, Fashion Involvement Dan Discount Terhadap Impulse Buying Pada Mahasiswa Pengunjung Rita Pasaraya Wonosobo (Studi Kasus Pada Mahasiswa Fakultas Ekonomi Unsiq). Journal Of Economic, Business And Engineering (Jebe), 1(2). Https://Doi.Org/Https://Doi.Org/10.32500/Jebe.V1i2.1224

Md Paramitha, H. A. (2017). Comparative Study Of Fashion-Oriented Impulse Buying Online And Offline Purchases On Teenagers In Indonesia. In Tokyo International Conference On Business, Internet, And Social Media.

Novita, S., Telaumbanua, S., Puspitasari, A., Bisnis, J. M., & Batam, P. N. (2022). Pengaruh Shopping Lifestyle, Fashion Involvement Dan Hedonic Shopping Motivation Terhadap Perilaku Impulse Buying. Jurnal Ilmiah Poli Bisnis, 14(1). Https://Ejournal2.Pnp.Ac.Id/Index.Php/Jipb

Nurlinda, R., Christina, D., Arjuna Utara No, J., Kepa, D., Kb Jeruk, K., Jakarta Barat, K., & Khusus Ibukota Jakarta, D. (2020). Peran Positive Emotion Sebagai Mediator Hedonic Shopping Dan Shopping Lifestyle Terhadap Impulse Buying Di Lazada Under A Creative Commons Attribution (Cc-By-Nc-Sa) 4.0 License. Jurnal Riset Manajemen Dan Bisnis (Jrmb) Fakultas Ekonomi Uniat, 5(1). Http://Jrmb.Ejournal-Feuniat.Net/Index.Php/Jrmb/Article/View/380

Purwanto, D., & Wijaya, T. (2018). Terhadap Perilaku Impulse Buying Secara Online (Studi Kasus Pada Mahasiswa Fakultas Ekonomi Universitas Negeri Yogyakarta) The Effect Of Gender, Sales Promotion, And Materialism Character On Impulse Buying Behavior Online (Case Study On Students Of Economics Faculty State, University Of Yogyakarta). Jurnal Manajemen Dan Bisns Indonesia Thanun 2018, 449. Https://Doi.Org/Https://Doi.Org/10.35794/Jmbi.V10i2.48763

Puspita, A. A., & Zaerofi, A. (2024). Ad-Deenar: Jurnal Ekonomi Dan Pengaruh Promosi Penjualan, Kualitas Website, Dan Positive Emotion Terhadap Impulsive Buying Perspektif Ekonomi Islam. Jurnal Ekonomi Dan Bisnis Islam, 8. Https://Doi.Org/10.30868/Ad.V8i01.6487

Qolbi, N. (2022). Analisis Keputusan Konsumen Dalam Pembelian Smartphone Berdasarkan Product Quality, Promotion Dan Product Design. Jurnal Al-Amal, 1, 8–13. Https://Institutabdullahsaid.Ac.Id/E-Journal/Index.Php/Jurnal-Al-Amal/Article/View/119

Ratu, B. R., Soegoto, A. S., & Samadi, L. S. (2021). Pengaruh Shopping Lifestyle, Fashion Involvement, Dan Hedonic Shopping Motivation Terhadap Impulse Buying Behaviour (Survey Pada Konsumen Pt.Matahari Departement Store Mega Mall Manado) The Effect Of Shopping Lifestyle, Fashion Involvement, And Hedonic Shopping Motivation On Impulse Buying Behavior (Survey On Consumers Of Pt. Matahari Department Store Mega Mall Manado). In 1282 Jurnal Emba (Vol. 9). Https://Doi.Org/Https://Doi.Org/10.35794/Emba.V9i4.37338

Rianti Putri, A., Studi, P., & Bisnis Syari, M. (N.D.). Pengaruh Atmosfer Toko, Fashion Involvement, Dan Promosi Penjualan Terhadap Impulse Buying Behavior Dalam Perspektif Ekonomi Islam (Studi Pada Konsumen Wanita Chandra Superstore Metro) Skripsi Diajukan Untuk Memenuhi Tugas-Tugas Dan Syarat-Syarat Guna Mendapatkan Gelar Sarjana Ekonomi (S.E) Oleh. Https://Doi.Org/Radenintan.Ac.Id/Id/Eprint/17798

Sani, O. A., & Hafidah, A. (2020). Pengaruh Shopping Life Style Dan Fashion Involvment Teradap Impulse Buying Behevior Masyarakat High Income Makassar. Jurnal Ilmiah Ecosystem, 20(Https://Journal.Unibos.Ac.Id/Eco/Issue/View/36).

Saodin. (2021). Pengaruh Sales Promotion Dan Store Atmosphere Terhadap Impulse Buying. Jurnal Ilmu Komunikasi, 1 No 2, 105–122. Https://Doi.Org/Https://Doi.Org/10.36269/Ire.V1i2.539

Sopiyan, P., & Kusumadewi, D. R. N. (2020). Coopetition : Jurnal Ilmiah Manajemen Pengaruh Shopping Lifestyle Dan Positive Emotion Terhadap Impulse Buying. Jurnal Ilmiah Manajemen. Https://Doi.Org/Https://Doi.Org/10.32670/Coopetition.V11i3.115

Sucidha, I., Citra, A., Banjarmasin, N., Brigjen, J., Basri, H., Unlam, K., & Tangi, K. (2019). Pengaruh Fashion Involvement, Shopping Lifestyle, Hedonic Shopping Value Dan Positive Emotion Terhadap Impulse Buying Produk Fashion Pada Pelanggan Duta Mall Banjarmasin. Jurnal Ilmiah Manajemen, 3, 1–10. Https://Doi.Org/Http://Dx.Doi.Org/10.31602/Atd.V3i1.1705

Sumampow, K. Z., Soepeno, D., Ch Raintung, M., & Manajemen Fakultas Ekonomi Dan Bisnis, J. (2022). Pengaruh Fashion Involvement, Sales Promotion Dan Positive Emotion Terhadap Impulse Buying Pada Matahari Departement Store Megamall Manado The Influence Of Fashion Involment, Sales Promotion And Posotive Emotion On Impulse Buying At Matahari Departement Store Megamall Manado. Z. Sumampow., D. Soepeno., M. Ch. Raintung. 809 Jurnal Emba, 10(2), 809–819. Https://Doi.Org/Http://Dx.Doi.Org/10.47201/Jamin.V2i2.51

Syafa’at, F., Astuti, H. J., Hidayah, A., & Innayah, M. N. (2024). Pengaruh Online Customer Review, Online Customer Rating, Kepercayaan Konsumen, Dan Promosi Terhadap Keputusan Pembelian Masyarakat Purwokerto Pengguna Tiktok Shop. J-Mas (Jurnal Manajemen Dan Sains), 9(2), 1487. Https://Doi.Org/10.33087/Jmas.V9i2.2027

Trihudiyatmanto, M. (2020). Analisa Pengaruh Store Atmosphere Dan Promosi Terhadap Impulse Buying Melalui Emotional Response Sebagai Variabel Intervening. Journal Of Economic, Management, Accounting And Technology, 3(2), 136–146. Https://Doi.Org/10.32500/Jematech.V3i2.1300

Ummah, N., & Siti Azizah Rahayu. (2020). Fashion Involvement, Shopping Lifestyle Dan Pembelian Impulsif Produk Fashion. Jurnal Penelitian Psikologi, 11(1), 33–40. Https://Doi.Org/10.29080/Jpp.V11i1.350

Yani, A. S., & Albab, M. U. (2022). Pengaruh Shopping Lifestyle Dan Fashion Involvement Terhadap Keputusan Belanja Fashion Yang Dimoderasi Oleh Promosi Online. Media Jasa Manajemen, 10(2), 2356–0304. Https://Doi.Org/Https://Doi.Org/10.37676/Ekombis.V10i2.2456

Yulinda, A. T. R. R. H. S. (2022). Pengaruh Shopping Lifestyle Dan Fashion Involvement Terhadap Impulse Buying (Studi Kasus Pada Konsumen Toko Mantan Karyawan Kota Bengkulu). Jurnal Ilmiah Ekonomi Dan Bisnis, 10(2), 1315–1326. Https://Doi.Org/Https://Doi.Org/10.37676/Ekombis.V10i2.2456

Zakiyah Lulu, Y. I. J. (2020). Pengaruh Shopping Lifestyle Dan Hedonic Shopping Terhadap Impulse Buying Dari Penjualan Online Di Media Sosial Instagram (Studi Pada Mahasiswa Feb Um Metro). Jurnal Manajemen Diversifikasi, 1. Https://Doi.Org/Https://Doi.Org/10.24127/Diversifikasi.V1i1.508




DOI: https://doi.org/10.36987/ecobi.v12i2.7288

Refbacks

  • There are currently no refbacks.


Lisensi Creative Commons

ECOBISMA (Journal of Economics, Business and Management) [p-ISSN: 2477-6092] [E-ISSN: 2620-3391] managed by the Faculty of Economics and Business, Labuhanbatu University is disseminated under a Creative Commons Attribution-NonCommercial-Share Alike 4.0 International License.
Based on work at http://jurnal.ulb.ac.id/index.php/ecob.